ISLAMABAD: The air at Riphah International University was buzzing with creativity and youthful energy on Thursday, as students from across Islamabad and Rawalpindi gathered to celebrate World Radio Day in a unique way—through digital storytelling. The Inter-University Digital Content Creation Competition, jointly organized by Riphah Institute of Media Sciences and Radio Pakistan Rawalpindi, drew enthusiastic participation from aspiring media creators eager to showcase their skills.
The event’s closing ceremony was a vibrant mix of tradition, innovation, and inspiration. Vice Chancellor Professor Dr. Anis Ahmad, Director Programs Radio Pakistan Ms. Masarrat Sharrukh, and Station Director Atif, accompanied by his team, joined faculty members, media professionals, and a large audience of students to witness the culmination of weeks of creative effort.
In his address, Dr. Riaz Adil, Head of the Department of Media Sciences, spoke passionately about the enduring significance of Radio Pakistan. “Radio is more than just a medium; it is a national treasure that has nurtured our identity and strengthened our unity,” he said. He praised the university for hosting the event and congratulated students for demonstrating the creativity and talent that promise a bright future for Pakistan.
Vice Chancellor Dr. Anis Ahmad added a historical perspective, tracing the journey of radio from pre-independence times to the present. “Radio has always been the voice of the people, a bridge connecting communities and promoting awareness,” he said. He reminded students that even in the age of digital media, radio remains a powerful platform for responsible communication and social cohesion. Dr. Ahmad also reaffirmed the university’s commitment to continue fostering collaboration with Radio Pakistan.
Ms. Masarrat Sharrukh highlighted the relevance of radio in Pakistan today, calling it “the country’s strongest and most effective medium of communication.” She applauded the partnership between the university and Radio Pakistan, emphasizing that initiatives like this inspire youth to use media positively and constructively.
As the ceremony drew to a close, students who had excelled in the competition were honored with performance-based certificates, their smiles and excitement a testament to their hard work and creativity. Amid applause and photography, it was clear that World Radio Day was more than just a celebration—it was a platform where young voices found resonance, and where the future of digital media in Pakistan felt bright and promising.