LAHORE: TikToker Minahil Malik has come under investigation as the National Cyber Crime Investigation Agency (NCCIA) intensifies its crackdown on YouTubers and social media influencers accused of promoting illegal online gambling and trading apps.
Reports suggest Minahil Malik recently uploaded a promotional video for the platform kvs247, describing it as a “trusted gaming app” and sharing a referral code offering rewards to users. The video has since been deleted following NCCIA’s action against gambling applications.
Deleted promotion
The app promised a “full-fledged gaming experience,” with cash rewards for users investing their time and skills. Quick registration, secure deposits, and instant withdrawals were highlighted as key features in its promotional content.
Four influencers summoned
The NCCIA has also summoned four other well-known influencers — Mudassar Hassan, Muhammad Anas Ali, Iqra Kanwal of Sistrology, and Muhammad Husnain Shah — for allegedly endorsing unauthorised gambling, forex, and trading apps. They have been directed to appear before NCCIA officials in Lahore tomorrow (Tuesday).
According to local media reports, Iqra Kanwal is accused of persuading young audiences to use such apps, allegedly assisting fraudsters in depriving people of their savings. Investigators said unregistered platforms, including World 777, relied heavily on influencer marketing to attract vulnerable users.
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Action against Ducky Bhai
The development comes days after the arrest of YouTuber Saad-ur-Rehman, popularly known as Ducky Bhai, on charges of promoting gambling apps such as Binomo and 1xBet. Authorities are also probing potential money-laundering links associated with these platforms.
Warning of strict action
The NCCIA, now equipped with powers under anti-money laundering laws, has warned that strict legal measures will be taken against anyone promoting illegal online gambling or investment schemes.
Analysts estimate that billions of rupees are siphoned overseas each month through such applications, fueling a shadow economy that threatens Pakistan’s financial stability.
